How might we scale data to an infinite number of depths?
As a UX lead, I worked across two global teams to re-architecture Salsify’s data model and help users send any data to a retailer site in this multi-quarter investment.
How might we allow Salsify to expand to new customer segments?
As a UX designer, I led a design sprint to rapidly prototype, research, and unblock users publishing nutritional labels to retailer sites.
How might we rapidly grow adoption of retailer channels?
As a UX researcher, I led the first comprehensive research study into the problem space, identified personas, and conducted an experiment to move Salsify customers through funnel stages.
How might we reduce support backlog by putting more control in users’ hands?
As a UX designer, I led an end-to-end design process including research, user flows, workshopping, and rapid prototyping to introduce self-service capabilities so users can make common edits to their reports in Salsify.