Experience
Salsify
2019 - 2024
Senior Product Designer
2022 - 2024
Product Designer II
2021 - 2022
Product Designer I
2019 - 2021
Salsify is a late-stage B2B SaaS unicorn in the e-commerce space.
During my tenure, I worked on User Permissions, Digital Asset Management, Enhanced Content, Data Configuration & Activation, and Retail Connections. My wholistic view of the problem space allowed me to grow quickly into a lead role and drive UX participation & strategy on several high-visibility projects.
UX leadership and partnership
Led the UX across two global teams to research, iterate, and design a multi-quarter rehaul of Salsify’s data model and data configuration UI, our largest architectural investment to date.
Worked in lockstep with Product Management and Engineering to align business, UX, and technical goals and develop predictable roadmaps.
UX research and metrics
Orchestrated a research study in support of a cross-organization effort with Product, Go-to-Market, and Marketing teams that increased adoption of Amazon and Walmart channels by 10%
In collaboration with a design mentee, led the adoption of UX metrics across product teams through workshopping and designing resources.
Design systems
As a major contributor, proposed and successfully added 12 design components utilized by designers and engineers across all product teams.
First-time UX
Using in-app messaging, achieved a 89.5% completion rate on a first-time experience for a new Digital Asset Management product.
Elphi
Product Designer
2019
Redesigned a white-label point of sale system to help borrowers save time applying for a mortgage.
General Assembly
UX Instructional Associate
2019
Chosen to mentor students and develop lesson curriculum for a 10-week immersive program.
Skills
UX & UI design
User research
Personas
Usability testing
Affinity mapping
Site mapping
Workshopping
User flows
Wireframing
Design systems
Prototyping
First-time UX
UX metrics
Copywriting
Agile methodology
Tools
Figma, Figjam, Miro, Mixpanel, Logrocket, Dovetail, Framer, Adobe Creative Suite, Jira, Salesforce, Basic HTML, CSS, SQL, Python, and Javascript